Growth & Marketing

Social Media Marketing & Meta Ads Specialist

Own our paid and organic social engine end-to-end. Scale multi-vertical SaaS and ecommerce brands through high-ROAS Meta Ads campaigns, scroll-stopping creative, and data-driven content strategy.

Remote

Full-time

Growth & Marketing

Key Responsibilities

Plan, launch, and optimize Meta Ads campaigns (Facebook & Instagram) across Advantage+, Conversion, Lead Gen, and Catalog objectives
Manage budgets of $10K–$50K+/month with daily pacing, bid adjustments, and ROAS/CAC/CPA optimization
Build full-funnel ad strategies — TOF awareness, MOF consideration, BOF retargeting — with custom and lookalike audiences
Design and execute organic social content calendars across Instagram, TikTok, LinkedIn, X, and YouTube Shorts
Write ad copy, hook scripts, and CTAs that convert; collaborate with designers on thumb-stopping creative
Set up and maintain Meta Pixel, Conversions API (CAPI), UTM tagging, and server-side tracking for accurate attribution
Run A/B and multivariate tests on creative, audiences, placements, and bidding strategies
Produce weekly and monthly performance dashboards with spend, ROAS, CAC, CTR, CPM, and funnel breakdowns
Monitor competitor ad libraries, trending audio, and platform algorithm changes to stay ahead
Coordinate with the web team to ensure landing pages match ad creative and messaging for high Quality Scores

Required Skills & Qualifications

3+ years of hands-on Meta Ads Manager experience with proven ROAS results (portfolio or case studies required)

Meta Blueprint certifications (Media Buying or similar) — a strong plus

Proficiency in Meta Business Suite, Ads Manager, Events Manager, and Commerce Manager

Experience with Facebook Pixel, Conversions API, and server-side tracking setup

Strong copywriting skills — short-form hooks, long-form captions, and ad scripts

Working knowledge of Canva, Adobe Premiere / CapCut, or similar for lightweight content creation

Familiarity with Google Analytics 4, Google Tag Manager, and UTM parameter frameworks

Experience managing social for SaaS, ecommerce, or multi-brand portfolios

Data-driven mindset — comfortable with spreadsheets, attribution models, and cohort analysis

Understanding of TikTok Ads, LinkedIn Ads, and Google Ads as complementary channels

Excellent communication and project management skills — ability to juggle 3–5 brand accounts simultaneously

Self-starter who thrives in a fast-paced, fully remote environment

Nice to Have

Experience with automation tools (Zapier, Make, n8n) for social workflows

Email marketing knowledge (Klaviyo, Mailchimp, or similar)

Influencer / UGC coordination experience

Shopify or WooCommerce store management exposure

Basic HTML/CSS for landing page tweaks

Social Media Marketing & Meta Ads Specialist

Key Responsibilities

Required Skills & Qualifications

Nice to Have

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